Privacy Policy

Introduction

futuratrixa Ltd ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website futuratrixa.world or use our services.

This policy applies to all personal data we process about you, whether collected through our website, during consultations, or through any other interactions with futuratrixa.

Data Controller Information

The data controller responsible for your personal data is:

Data We Collect

We may collect and process various types of personal data about you, including information you provide directly and data we collect automatically when you use our services.

Information You Provide to Us

• Contact information (name, email address, phone number, company name)
• Business information and requirements when you enquire about our services
• Communication preferences and marketing consent
• Any other information you choose to provide when contacting us

Information We Collect Automatically

• Website usage data (pages visited, time spent, referring websites)
• Device information (browser type, operating system, IP address)
• Cookies and similar tracking technologies (see our Cookie Policy)
• Analytics data to improve our website and services

How We Use Your Information

We process your personal data for various purposes based on different legal grounds under GDPR. Here's how we use your information and our legal basis for doing so:

Providing Our Services (Contract Performance)

• Responding to your enquiries and providing consultations
• Delivering our direct-to-consumer scaling services
• Processing payments and managing client accounts
• Communicating about project progress and deliverables

Legitimate Business Interests

• Improving our website and services based on usage analytics
• Conducting market research and business development
• Protecting our business interests and preventing fraud
• Managing our business operations efficiently

With Your Consent

• Sending marketing communications about our services
• Using cookies for analytics, advertising, and remarketing purposes
• Personalising your experience on our website

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about the cookies we use, please see our comprehensive Cookie Policy.

Data Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal data to third parties except in the following circumstances:

• Service providers who assist us in operating our business (subject to confidentiality agreements)
• Professional advisers such as lawyers, accountants, and consultants
• Regulatory authorities when required by law
• In connection with a business sale, merger, or acquisition (with appropriate safeguards)
• To protect our rights, property, or safety, or that of others

International Data Transfers

Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA) where our service providers are located. When we transfer your data outside the EEA, we ensure appropriate safeguards are in place, such as:

• European Commission adequacy decisions
• Standard Contractual Clauses approved by the European Commission
• Binding Corporate Rules or certification schemes

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Our typical retention periods are:

• Client data: For the duration of our business relationship plus 7 years for accounting purposes
• Marketing data: Until you withdraw consent or we determine it's no longer relevant
• Website analytics: Up to 26 months (Google Analytics default)
• Cookie data: As specified in our Cookie Policy

Your Rights

Under GDPR, you have several rights regarding your personal data. You may exercise these rights by contacting us using the details provided below.

Your Rights Include:

• Right of access: Request copies of your personal data
• Right to rectification: Request correction of inaccurate or incomplete data
• Right to erasure: Request deletion of your personal data in certain circumstances
• Right to restrict processing: Request limitation of how we process your data
• Right to data portability: Request transfer of your data in a structured format
• Right to object: Object to processing based on legitimate interests or for marketing purposes
• Right to withdraw consent: Withdraw consent where processing is based on consent

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and staff training
• Secure hosting and backup procedures

Contact Information

If you have any questions about this Privacy Policy, wish to exercise your rights, or need to contact us about your personal data, please reach out using the following contact information:

Complaints

If you believe we have not handled your personal data in accordance with this Privacy Policy or applicable data protection laws, you have the right to lodge a complaint with the relevant supervisory authority.

In Ireland, you can contact the Data Protection Commission at www.dataprotection.ie or by phone at +353 (0)761 104 800.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal data.

Legal Basis Summary

For EU residents, our legal basis for processing your personal data includes:

• Contract: To provide services you've requested
• Legitimate interests: To improve our services and protect our business
• Consent: For marketing communications and certain cookies
• Legal obligation: To comply with applicable laws and regulations